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 Durand in Saddle Russet |  Chamberlain in Saddle Sage |  Haskell in Pearl Horn & Toffee |
Eyewear brand Warby Parker is officially opening up shop in Canada, with a new downtown Toronto location marking its first international retail store. The new shop, opening to the public Aug. 6 (that's tomorrow!), is located on the city’s trendy Queen St. West. The brand, which has offices in New York and Nashville, but didn’t have a retail presence here until now. It could be the first of several locations, as the retailer tests out the Canadian market following the launch of its Canadian e-commerce site in 2012.
Come on in and mosey around.
Located on Canada's "coolest street," the store's interior have a design inspired by classic libraries, including details like terrazzo-tiled floors, custom-made brass lamps and colourful book displays (including works by Canadian authors available for purchase). Toronto artist Micah Lexier has also created a series of three newsprint books, free to customers, made in collaboration with Canadian artists Maggie Groat, Mark Laliberte, and artist collective VSVSVS. The retailer also teamed up with artist Jason Polan on an illustrated map of the best places to sit and read in the Toronto neighbourhood (with limited-edition glasses cloths printed with the map available to the store’s early customers this weekend).
It’s also created special location-based Snapchat filters for its store. How cool is that!?
Warby Parker advisors at the new store are ready to help you find a new pair of frames, and opticians are available to make frame adjustments. Experience seamless checkout on their Point of Everything system—a custom-built point-of-sale system (P.O.E. for short because they're big fans of Edgar Allen Poe). And, in case you want to ponder a little longer, a digital overview can be provided of the frames you tried on and measurements taken using their custom-built app called Bookmark.
The fine details.
Frames start at 150 Canadian dollars, including prescription lenses. There's free shipping and free returns, always.
Instant gratification—Prescription glasses are shipped within days. Sunglasses and non-prescription lenses are available immediately.
Giving feels good—You can help someone in need through Warby Parker's "Buy a Pair, Give a Pair" program. You buy and Warby Parker donates.
Decisions made easy—Try on 5 favorites at home for free with Warby Parker's Home Try-On Program.
Exclusive frames to celebrate the Toronto store opening.
Along with the launch, Warby Parker has also introduced an exclusive set of optical and eyeglass frames for Canadian customers only (available in store or online). These include the 'Durand' in Moss, and 'Chamberlain' in Jet Black. They’re available for a limited time in those hues, both as sunglasses and optical. And, there's a special treat for those who visit the Toronto store—The Haskell eyeglass frame in Crystal or the Haskell sunglass frame with a cherry on top (outfitted with mirrored lenses that feature a touch of red).
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