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Durand
in Saddle Russet
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Chamberlain
in Saddle Sage
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Haskell
in Pearl Horn & Toffee
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Eyewear brand Warby Parker is officially opening up shop in Canada, with a new downtown Toronto location marking its first international retail store. The new shop, opening to the public Aug. 6 (that's tomorrow!), is located on the city’s trendy Queen St. West. The brand, which has offices in New York and Nashville, but didn’t have a retail presence here until now. It could be the first of several locations, as the retailer tests out the Canadian market following the launch of its Canadian e-commerce site in 2012.
Come on in and mosey around.
Located on Canada's "coolest street," the store's interior have a design inspired by classic libraries, including details like terrazzo-tiled floors, custom-made brass lamps and colourful book displays (including works by Canadian authors available for purchase). Toronto artist Micah Lexier has also created a series of three newsprint books, free to customers, made in collaboration with Canadian artists Maggie Groat, Mark Laliberte, and artist collective VSVSVS. The retailer also teamed up with artist Jason Polan on an illustrated map of the best places to sit and read in the Toronto neighbourhood (with limited-edition glasses cloths printed with the map available to the store’s early customers this weekend).
It’s also created special location-based Snapchat filters for its store. How cool is that!?